Cryptocurrencies, Digital Asset Strategies, and tokenisation are becoming more widely known in the mainstream. This has drawn the attention of institutional investors, which are increasingly including exposure to digital assets as part of their investment portfolios. But this is still a very speculative market, and it’s important to understand the implications for your clients and your firm.

Getting ahead of this curve requires careful planning and establishing the right team to drive the effort. Designate and empower a point person who can lead the project, as well as advocate for it within your organization. It’s crucial to understand the long-term impact of digital asset technologies on your business, so you can plan accordingly and take steps to prepare.

Winning Digital Asset Strategies for Long-Term Success

Panellists discussed real-world case studies of wealth managers that have successfully integrated digital assets into their broader investment strategies. They highlighted how these new tools can provide diversification, upside potential, and other value-added services to their UHNW and HNW clients.

Paris-based videogame developer Ubisoft has more than 1,000 titles in its catalog, and keeping track of all of the associated marketing collateral is a massive challenge. To combat this, the company installed a digital asset management (DAM) platform, which helps them organize and store audio and video files, photographs, documents, logos, and templates in one central location. The DAM system also enables teams to find and access these assets quickly, without searching through shared drives or email threads, and with full context, whether they need a specific file version or brand guidelines.