Airports can provide their passengers with flight information and in-house marketing content through digital signage. Williston Basin International Airport in North Dakota opted to implement a digital signage system from Infax Inc. The company installed 39 displays in the airport and trained its staff on the new technology. Using digital signage, the airport can deliver information about flights, gate information, and delays right to passengers’ mobile devices.
How effective is digital signage?
Digital signage solutions at airports have the potential to improve the overall customer experience. For example, digital signage developers can have the signs run on a loop, presenting helpful tips or directions to travelers as they travel through the airport. Additionally, digital screens support animations and can be updated according to current situations. These features make airport digital signage an excellent choice for these venues, which are teeming with people.
Airport digital signage can also be used to display promotional content, such as news and local events. The content may include information on the current flight schedule or information about charitable causes. Those passengers with extended layovers may appreciate content that directs them to nearby tourist attractions or businesses. The digital displays may also display information such as terminal directions and flight schedules, which are vital to travelers’ safety.
For a more immersive experience, video walls may be a great choice for airport digital signage. Using these giant screens to display advertising and information is an effective strategy for capturing travelers’ attention. One recent example of a massive video wall at an airport is the one at Charlotte International Airport. This massive display is an incredible piece of digital technology and the ultimate in eye candy.